The Insightful Way
Before starting, our Analytics Experts meet with your team to gain a full understanding of your unique tracking needs and business goals. We will help you to establish clear micro and macro goals across the customer journey.
Our Analytics Audit Includes
- Goal Discovery
- Technical Documentation
- Custom Reports & Segmentation
- Strategic Recommendations
- Post-Implementation Audit
- Support & Assistance
Custom Reports & Segmentation
Once tracking is finalized, Advanced Segments are developed to isolate specific subsets of traffic. Custom Reports are also created to help you view the data you need more efficiently.
Our analytics services leverage the following assessment tools to gain insight:
- Segmentation analysis
- Statistical regression analysis
- Social network analysis
- Machine learning and pattern recognition
- Trend/time-series econometrics
- Customer-level profit analysis
- Potential assessment and planned migration
- Scenario/sensitivity modeling
Along with documented recommendations, your Analytics Audit will feature strategic recommendations for future goal implementation, account configuration, custom reporting, and advanced segmentation.
Immediately following implementation, your account is audited to ensure data is being tracked correctly. A third audit also occurs 30 days after implementation to ensure that you are happy with your new account configuration and the data being tracked.